“When nothing is going right and you’re feeling hopeless, just remember that you can manipulate the “water.” Instead of seeing your struggles as a disaster that will destroy everything, change your perspective” In this new campaign video we look at Butes in the midst of a warm, windless and waveless summer. The endlessness of this summer forces him to take matters into his own hands. He decides to take the road to the god of the North wind, Boreas.  Starring: Mees Koch Tarikh Janssen Paul Zeper Director: Kay Van Der Valk Creative Director: Jaas Roeper D.O.P: Yannick de Jager AC: Patrick Rietvelt Gaffer: Thijs Besteman Sound recordist: Chris Meijning Production Company: Off the Richter Productie: Laurie Limburg AD: Daniel van Gurp PA:Merel van Kesteren Styling: Senne Roeper Art assistant: Florian Trappel Editors: Kay Van der Valk en Jaas Roeper Sounddesign & Componist: Vincent Paolo VFX & Colorist: Jan Maarten De Wit Thanks to: Aron Niesen Het Licht Off the Richter

“Amsterdam is often seen as the original city of sin. A place where everything is allowed and none of the vices stay untouched.” - The AW21 collection concept takes its inspiration from stereotypical views on the city of Amsterdam. Especially people from other countries see Amsterdam as a place where everything is allowed. Before Corona it was very common to see people testing their party and substance abuse boundaries. - The view on this phenomenon as an Amsterdam local is the base for the AW21 collection. From the original human sin of the forbidden fruit up to the aftermath of a day and night in the city of Amsterdam. - Campaign shot and edited by: Kay van der Valk & Niels Jalving Models/Teamriders: Jaas Roeper & Lars Jalving Music by: Job Sifre / Original audio: https://open.spotify.com/track/00Wez6... Music Label: Knekelhuis Licensed by: The collective Studio

“A NewAmsterdam perspective” by Kay Van der Valk tells the stories of our surf team. For this first edition we kick-off with New Amsterdam founder and creative director Paul Zeper. Directed/Edited: Kay Van der Valk
 Camera: Niels Jalving / Kay Van der Valk
 First tune: Vincent Paolo.